Consumer perception of food value: A comparative study of
global supermarkets and local farmers' markets in Slovakia

J 2023

Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia

KRIŽAN, František, Kristína BILKOVÁ, Markéta NOVOTNÁ, Josef KUNC, Petra HENCELOVÁ et. al.

Basic information

Original name

Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia

Authors

KRIŽAN, František (703 Slovakia, guarantor), Kristína BILKOVÁ (703 Slovakia), Markéta NOVOTNÁ (203 Czech Republic, belonging to the institution), Josef KUNC (203 Czech Republic, belonging to the institution) and Petra HENCELOVÁ (703 Slovakia)

Edition

Moravian Geographical Reports, WARSAW, SCIENDO, 2023, 1210-8812

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

stránka na výstup na stránce vydavatele

Impact factor

Impact factor: 2.500 in 2022

RIV identification code

RIV/00216224:14560/23:00132682

Organization unit

Faculty of Economics and Administration

DOI

http://dx.doi.org/10.2478/mgr-2023-0017

UT WoS

001133106200004

Keywords in English

consumer perception; farmers’ markets; retail choice; supermarkets; Slovakia

Abstract

V originále

The paper explores how Slovak consumers perceive the value of food, sold by different retail formats (especially farmers’ markets and supermarkets), in terms of the quality, price, and healthiness. The aim of this paper is to evaluate consumer perceptions regarding global and local types of retail stores where they buy food most frequently. In the study, the segmentation of consumers by generation, income, and type of residence is provided. From the methodological point of view, Mann-Whitney U and Kruskal-Wallis tests are used to test hypotheses. According to the sample of respondents (n = 1,004), large-scale stores do not offer healthier and higher-quality food. This perception, however, varies based on the income of the consumer groups. On the other hand, respondents perceive that food sold at farmers’ markets is healthier and of higher quality than food in conventional stores. They do not perceive that food sold at farmers’ markets is cheaper than food in conventional stores.

Links

MUNI/A/1223/2022, interní kód MU

Name: Konkurenceschopnost a odolnost regionů: příležitosti a hrozby

Investor: Masaryk University

Files attached

10.2478_mgr-2023-0017.pdf

Find similar documents

Citovat

KRIŽAN, František, Kristína BILKOVÁ, Markéta NOVOTNÁ, Josef KUNC and Petra HENCELOVÁ. Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia. Moravian Geographical Reports. WARSAW: SCIENDO, 2023, vol. 31, No 4, p. 184-193. ISSN 1210-8812. Available from: https://dx.doi.org/10.2478/mgr-2023-0017.

@article{2354097,
   author = {Križan, František and Bilková, Kristína and Novotná, Markéta and Kunc, Josef and Hencelová, Petra},
   article_location = {WARSAW},
   article_number = {4},
   doi = {http://dx.doi.org/10.2478/mgr-2023-0017},
   keywords = {consumer perception; farmers’ markets; retail choice; supermarkets; Slovakia},
   language = {eng},
   issn = {1210-8812},
   journal = {Moravian Geographical Reports},
   title = {Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia},
   url = {https://sciendo.com/article/10.2478/mgr-2023-0017},
   volume = {31},
   year = {2023}
}

TY  - JOUR
ID  - 2354097
AU  - Križan, František - Bilková, Kristína - Novotná, Markéta - Kunc, Josef - Hencelová, Petra
PY  - 2023
TI  - Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia
JF  - Moravian Geographical Reports
VL  - 31
IS  - 4
SP  - 184-193
EP  - 184-193
PB  - SCIENDO
SN  - 12108812
KW  - consumer perception
KW  - farmers’ markets
KW  - retail choice
KW  - supermarkets
KW  - Slovakia
UR  - https://sciendo.com/article/10.2478/mgr-2023-0017
N2  - The paper explores how Slovak consumers perceive the value of food, sold by different retail formats (especially farmers’ markets and supermarkets), in terms of the quality, price, and healthiness. The aim of this paper is to evaluate consumer perceptions regarding global and local types of retail stores where they buy food most frequently. In the study, the segmentation of consumers by generation, income, and type of residence is provided. From the methodological point of view, Mann-Whitney U and Kruskal-Wallis tests are used to test hypotheses. According to the sample of respondents (n = 1,004), large-scale stores do not offer healthier and higher-quality food. This perception, however, varies based on the income of the consumer groups. On the other hand, respondents perceive that food sold at farmers’ markets is healthier and of higher quality than food in conventional stores. They do not perceive that food sold at farmers’ markets is cheaper than food in conventional stores.
ER  -

KRIŽAN, František, Kristína BILKOVÁ, Markéta NOVOTNÁ, Josef KUNC and Petra HENCELOVÁ. Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia. \textit{Moravian Geographical Reports}. WARSAW: SCIENDO, 2023, vol.~31, No~4, p.~184-193. ISSN~1210-8812. Available from: https://dx.doi.org/10.2478/mgr-2023-0017.

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