This study investigates psychological well-being and generativity in the population engaging in folklore activities in the rarely studied region of South Moravia, Czech Republic. Employing a quasi-experimental approach, an online questionnaire collected data on psychological well-being using the Psychological Wellbeing Scale and generativity utilizing the Loyola Generativity Scale. Research groups were balanced across basic demographic factors. Additionally, individuals engaged in folklore activities further reported their identity fusion with the folklore community and cultural continuity, expressing commitment to preserving folklore traditions. Empirical evidence supported our expectations regarding folklore-engaged participants, who reported higher well-being and generativity compared to people who don't actively participate in folklore activities. Statistical analyses revealed small but significant effects (p < .05) of folklore engagement on both psychological well-being and generativity. Further correlation analyses showed positive relationships between psychological well-being and identity fusion with folklore community, and between generativity and folklore cultural continuity, emphasizing the role of folklore community alignment and tradition in influencing mental and emotional states. These findings contribute to the limited literature on the impact of folklore engagement on psychological well-being and generativity. While promising for interventions promoting well-being through cultural engagement, study limitations, such as reliance on an online, self-selected sample and quasi-experimental design, should be considered. Future research addressing these limitations can provide a more nuanced understanding of the relationships between folklore engagement and psychological outcomes, enhancing intervention effectiveness.