Transformation of educational work in state-established galleries in the Czech Republic

KAŇKOVSKÁ, Andrea and Blahoslav ROZBOŘIL. Transformation of educational work in state-established galleries in the Czech Republic. In MUSEUM REFLECTION: SOCIETY AND ENVIRONMENT. 2023.

Basic information

• Original name: Transformation of educational work in state-established galleries in the Czech Republic
• Name in Czech: Proměna vzdělávání ve státem zřizovaných galeriích v České republice - situace v Moravské galerii
• Authors: KAŇKOVSKÁ, Andrea and Blahoslav ROZBOŘIL.
• Edition: MUSEUM REFLECTION: SOCIETY AND ENVIRONMENT, 2023.

Other information

• Original language: English
• Type of outcome: Presentations at conferences
• Field of Study: 60500 6.5 Other Humanities and the Arts
• Country of publisher: Hungary
• Confidentiality degree: is not subject to a state or trade secret
• Organization unit: Faculty of Education
• Keywords (in Czech): audience development; galerijní edukace; edukační obrat; gamefikace
• Keywords in English: audience development; museum education; educational turn; gamefication
• Tags: Audience development
• Tags: International impact

Abstract

The paper deals with the specifics of the transformation of educational work in stateestablished galleries in the Czech Republic. It compares the situation of the Moravian Gallery (MG) in Brno with the National Gallery in Prague and the Museum of Art in Olomouc. The core of the text is a description of new formats of education. These are characterised by a tendency towards forms of entertainment; e.g. LARP, geocaching, slide and other game elements in the MG buildings. The paper demonstrates that opening up to the public and strengthening gallery education has been met with a negative evaluation by the professional community. The latter accuses MG of shifting its emphasis (and funding) from research and professional activities to the attractiveness of the gallery to the general public. The expansion of animation activities (and their equation with professional activities) is criticized as an invasion of low culture elements (edutainment) into an institution perceived as a pillar of high culture. Economic considerations are also criticised. For the founder, the criterion of the gallery's success is the growth of visitor numbers. The innovations in educational programmes are demonstrably leading to this; the structure of the visitor base is also changing positively (MG is gaining children's visitors, it is also succeeding in reaching other segments of the public, families, the elderly, etc.) It seems that if a gallery institution wants to be successful, it has to move towards the egalitarian pole in the competition of attractive media and social networks, and abandon the idea of an elite (purely academic) institution. The consequences of the educational turn thus include a further blurring of the boundaries of high and low culture

Abstract (in Czech)

Příspěvek se zaobírá transformací edukačních aktivit v návaznosti na další aktivity a strategie směrem k veřejnosti ve státních příspěvkových galeriích v České Republice. Na případové studii Moravské galerie v Brně poukazuje na to, že otvírání se galerie veřejnosti a zavádění nových formátů práce s publikem a v galerijní edukaci je monohovrstevnatý proces, který nemusí být odbornou obcí vnímán pouze pozitivně. Peloušková (2016) upozorňuje na zaměření prezentace a propagace galerie na výstavní blockbustry a atrakce, které využívají účinné marketingové strategie.

Links

• MUNI/A/1340/2022, interní kód MU: Name: Míry kongruence teoretických předpokladů s praktickými dopady realizovaných programů výtvarné edukace.

Investor: Masaryk University, Degrees of congruence of theoretical assumptions with practical impacts of implemented art education programs.