Detailed Information on Publication Record
2023
Cicero's frameworks in the service of controlling emotions in persuasion
PETROVIĆOVÁ, KatarinaBasic information
Original name
Cicero's frameworks in the service of controlling emotions in persuasion
Authors
Edition
25th Annual MSA International Congress, Masaryk University, Brno, Czech Republic, May 31 to June 3, 2023, 2023
Other information
Language
English
Type of outcome
Prezentace na konferencích
Field of Study
60206 Specific literatures
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
Organization unit
Faculty of Arts
Keywords (in Czech)
Cicero; teorie politického jazyka; rámování; citová persuaze
Keywords in English
Cicero; theory of political language; framing; emotional persuation
Tags
International impact, Reviewed
Změněno: 10/1/2024 09:41, doc. Mgr. Katarina Petrovićová, Ph.D.
Abstract
V originále
If only one prose writer of Roman antiquity, whose work transcends the ages, were to be named, the name of M. Tullius Cicero would undoubtedly come to mind. The persuasive power of his speech, which made him the most important Latin prose writer and the principal schoolmaster of succeeding generations, is most evident in his speeches, especially those in which he needed to mobilize the audience. The aim of this presentation is, with the support of modern theories of framing and political language, to subject selected parts of Cicero's speeches to a thorough stylistic and semantic analysis in order to reveal a certain game that Cicero plays with his audience, the essence of which is to prepare the ground for the persuasive sound of a given message before its explicit utterance, through the subliminal evocation of emotions and the induction of a certain verbal frame.
Links
| MUNI/A/1208/2022, interní kód MU |
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