Access-based business model for washing machines: Evidence from
consumer testing.

D 2023

Access-based business model for washing machines: Evidence from consumer testing.

ŠTANGOVÁ, Radmila

Basic information

Original name

Access-based business model for washing machines: Evidence from consumer testing.

Authors

ŠTANGOVÁ, Radmila (703 Slovakia, guarantor, belonging to the institution)

Edition

Espoo, Finland: Aalto University, Product lifetimes and the environment (PLATE): Proceedings, p. 1017-1023, 7 pp. 2023

Publisher

Aalto University publication series

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50200 5.2 Economics and Business

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

URL

RIV identification code

RIV/00216224:14560/23:00133058

Organization unit

Faculty of Economics and Administration

ISBN

978-952-64-1367-9

ISSN

Keywords in English

Circular economy; Access-based business model; Consumer acceptance; Household appliances

Abstract

V originále

The household appliances industry has been identified as one of the areas with a high potential to adopt a circular economy since appliances such as washing machines burden the environment throughout their whole lifecycle (Bressanelli et al., 2020). This paper focuses on (smart) product-service systems, recognized as a promising circular economy strategy. In 2022, Gorenje Group started to test an access-based business model for washing machines and tumble dryers on a group of consumers who agreed to take part in the test. In this access-based business model, the company rents professional long-lasting washing machines and tumble dryers to the final consumers, taking care of delivery, installations, possible repairs and take-back. The appliances are equipped with sensors and monitoring usage data, sending them to the IoT platform. The aim of this paper is to analyze consumer feedback from the testing phase of an access-based PSS business model for washing machines and tumble dryers. The feedback was collected through the means of semi-structured interviews with the testers from the Danish market. The interviews revolved around topics such as customers' perceptions of the benefits and disadvantages of the business model, sustainability, ownership and psychological ownership, connectivity and data collection. The added value of this study lies in the fact that the insights were collected from the consumers based on their experience with the business model, rather than just potential customers.

Links

MUNI/A/1133/2022, interní kód MU

Name: Consumer acceptance of circular business models

Investor: Masaryk University

Citovat

ŠTANGOVÁ, Radmila. Access-based business model for washing machines: Evidence from consumer testing. Online. In Kirsi Niinimäki and Kirsti Cura. Product lifetimes and the environment (PLATE): Proceedings. Espoo, Finland: Aalto University: Aalto University publication series, 2023, p. 1017-1023. ISBN 978-952-64-1367-9.

@inproceedings{2361957,
   author = {Štangová, Radmila},
   address = {Espoo, Finland: Aalto University},
   booktitle = {Product lifetimes and the environment (PLATE): Proceedings},
   editor = {Kirsi Niinimäki and Kirsti Cura},
   keywords = {Circular economy; Access-based business model; Consumer acceptance; Household appliances},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Espoo, Finland: Aalto University},
   isbn = {978-952-64-1367-9},
   pages = {1017-1023},
   publisher = {Aalto University publication series},
   title = {Access-based business model for washing machines: Evidence from consumer testing.},
   url = {https://aaltodoc.aalto.fi/server/api/core/bitstreams/a100c890-8de2-4428-a220-1e37e0ab49a9/content},
   year = {2023}
}

TY  - JOUR
ID  - 2361957
AU  - Štangová, Radmila
PY  - 2023
TI  - Access-based business model for washing machines: Evidence from consumer testing.
PB  - Aalto University publication series
CY  - Espoo, Finland: Aalto University
SN  - 9789526413679
KW  - Circular economy
KW  - Access-based business model
KW  - Consumer acceptance
KW  - Household appliances
UR  - https://aaltodoc.aalto.fi/server/api/core/bitstreams/a100c890-8de2-4428-a220-1e37e0ab49a9/content
N2  - The household appliances industry has been identified as one of the areas with a high potential to adopt a circular economy since appliances such as washing machines burden the environment throughout their whole lifecycle (Bressanelli et al., 2020). This paper focuses on (smart) product-service systems, recognized as a promising circular economy strategy. In 2022, Gorenje Group started to test an access-based business model for washing machines and tumble dryers on a group of consumers who agreed to take part in the test. In this access-based business model, the company rents professional long-lasting washing machines and tumble dryers to the final consumers, taking care of delivery, installations, possible repairs and take-back. The appliances are equipped with sensors and monitoring usage data, sending them to the IoT platform. The aim of this paper is to analyze consumer feedback from the testing phase of an access-based PSS business model for washing machines and tumble dryers. The feedback was collected through the means of semi-structured interviews with the testers from the Danish market. The interviews revolved around topics such as customers' perceptions of the benefits and disadvantages of the business model, sustainability, ownership and psychological ownership, connectivity and data collection. The added value of this study lies in the fact that the insights were collected from the consumers based on their experience with the business model, rather than just potential customers.
ER  -

ŠTANGOVÁ, Radmila. Access-based business model for washing machines: Evidence from consumer testing. Online. In Kirsi Niinimäki and Kirsti Cura. \textit{Product lifetimes and the environment (PLATE): Proceedings}. Espoo, Finland: Aalto University: Aalto University publication series, 2023, p.~1017-1023. ISBN~978-952-64-1367-9.

Detailed Information on Publication Record