P. Peréz Sobrino & J. Littlemore Ford. Unpacking creativity. The power of figurative communication in advertising. Cambridge : Cambridge University Press, 2021. ISBN 978-1-108-47353-8 £ 85

PELCLOVÁ, Jana. P. Peréz Sobrino & J. Littlemore Ford. Unpacking creativity. The power of figurative communication in advertising. Cambridge : Cambridge University Press, 2021. ISBN 978-1-108-47353-8 £ 85. Review of Cognitive Linguistics. John Benjmains, 2023, vol. 21, No 2, p. 596-601. ISSN 1877-9751. Available from: https://dx.doi.org/10.1075/rcl.00154.pel.

Basic information

• Original name: P. Peréz Sobrino & J. Littlemore Ford. Unpacking creativity. The power of figurative communication in advertising. Cambridge : Cambridge University Press, 2021. ISBN 978-1-108-47353-8 £ 85
• Authors: PELCLOVÁ, Jana.
• Edition: 2023.

Other information

• Original language: English
• Type of outcome: Review
• Field of Study: 60203 Linguistics
• Country of publisher: Netherlands
• Confidentiality degree: is not subject to a state or trade secret
• WWW: URL
• Impact factor: Impact factor: 0.700 in 2022
• Organization unit: Faculty of Arts
• Doi: http://dx.doi.org/10.1075/rcl.00154.pel
• UT WoS: 001065210200001
• Keywords in English: advertising; figurative language; creativity; review
• Tags: Reviewed

Abstract

The artcile reviews the book entitled Unpacking creativity. The power of figurative communications. It discusses the research scope, theoretical frameworks and methodological tools the authors used, and highlights the assets of their research.

Links

• MUNI/A/1053/2022, interní kód MU: Name: Paradigms, strategies and developments - English linguistics and translation III

Investor: Masaryk University, Paradigms, strategies and developments - English linguistics and translation III