Detailed Information on Publication Record
2024
Funding the activities of public service media in new media
SOLAK, DamirBasic information
Original name
Funding the activities of public service media in new media
Name in Czech
Financování aktivit veřejnoprávních médií v oblasti nových médií
Authors
SOLAK, Damir
Edition
4th World Conference on Media and Communication, 2024
Other information
Language
English
Type of outcome
Prezentace na konferencích
Country of publisher
United Kingdom of Great Britain and Northern Ireland
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
Organization unit
Faculty of Law
Keywords (in Czech)
funding; new media; public service media; broadcasting; Central Europe
Keywords in English
financování; nová média; veřejnoprávní média; vysílání; střední Evropa
Tags
International impact, Reviewed
Změněno: 24/6/2024 22:06, Mgr. Damir Solak
Abstract
V originále
With the development of new technologies, the so-called new media are gaining importance and popularity in the society. This leads to a strengthening of the presence of public media in the field of new media. In this context, the author will examine how they transition from a long-term set fee model aimed at charging for ownership of the radio or television receiver to generating income for activities in the field of new media. One of the options is to generate income through advertising, sponsorship or product placement in the online space, another option is to change the fee model and shift to tax, respectively charging natural and legal persons regardless of the ownership of the receiver. In this context, the author analyzes the situation in three Central European countries (the Czech Republic, Slovakia and Austria), which are currently reforming the funding of publice service media. In the research, he will focus on the activity of public media in the online space and on how they are changing the current funding model in this regard. From the research methods analysis of legislation and budgetary documents will be mainly used.
Links
| MUNI/A/1573/2023, interní kód MU |
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