Issues of Political Marketing. East European Perspective

B 2024

Issues of Political Marketing. East European Perspective

GREGOR, Miloš, Otto EIBL, Bruce I. NEWMAN, Ingrida UNIKAITĖ-JAKUNTAVIČIENĖ, Mariusz KOLCZYŃSKI et. al.

Basic information

Original name

Issues of Political Marketing. East European Perspective

Authors

GREGOR, Miloš (203 Czech Republic, guarantor, belonging to the institution), Otto EIBL (203 Czech Republic, belonging to the institution), Bruce I. NEWMAN (840 United States of America), Ingrida UNIKAITĖ-JAKUNTAVIČIENĖ, Mariusz KOLCZYŃSKI, Marek MAZUR, Marijana GRBEŠA, Berto ŠALAJ, John ISHIYAMA, Mikhail RYBALKO, Márton BENE, Márton PETREKANICS, Mátyás BENE, Dušan VUČIĆEVIĆ and Siniša ATLAGIĆ

Edition

New York, 120 pp. 2024

Publisher

Routledge

Other information

Language

English

Type of outcome

Odborná kniha

Field of Study

50600 5.6 Political science

Country of publisher

United States of America

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

References:

web nakladatelství

Organization unit

Faculty of Social Studies

ISBN

978-1-032-66495-8

Keywords in English

east european politics; political marketing; political campaigns; professionalisation; politics; area studies

Změněno: 14/8/2024 11:09, Mgr. Miloš Gregor, Ph.D.

Abstract

V originále

Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape. Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies. The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.

Citovat

GREGOR, Miloš, Otto EIBL, Bruce I. NEWMAN, Ingrida UNIKAITĖ-JAKUNTAVIČIENĖ, Mariusz KOLCZYŃSKI, Marek MAZUR, Marijana GRBEŠA, Berto ŠALAJ, John ISHIYAMA, Mikhail RYBALKO, Márton BENE, Márton PETREKANICS, Mátyás BENE, Dušan VUČIĆEVIĆ and Siniša ATLAGIĆ. Issues of Political Marketing. East European Perspective. New York: Routledge, 2024, 120 pp. ISBN 978-1-032-66495-8.

@book{2423000,
   author = {Gregor, Miloš and Eibl, Otto and Newman, Bruce I. and UnikaitėandJakuntavičienė, Ingrida and Kolczyński, Mariusz and Mazur, Marek and Grbeša, Marijana and Šalaj, Berto and Ishiyama, John and Rybalko, Mikhail and Bene, Márton and Petrekanics, Márton and Bene, Mátyás and Vučićević, Dušan and Atlagić, Siniša},
   address = {New York},
   keywords = {east european politics; political marketing; political campaigns; professionalisation; politics; area studies},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {New York},
   isbn = {978-1-032-66495-8},
   publisher = {Routledge},
   title = {Issues of Political Marketing. East European Perspective},
   url = {https://www.routledge.com/Issues-of-Political-Marketing-East-European-Perspective/Gregor-Eibl-Newman/p/book/9781032664958},
   year = {2024}
}

TY  - BOOK
ID  - 2423000
AU  - Gregor, Miloš - Eibl, Otto - Newman, Bruce I. - Unikaitė-Jakuntavičienė, Ingrida - Kolczyński, Mariusz - Mazur, Marek - Grbeša, Marijana - Šalaj, Berto - Ishiyama, John - Rybalko, Mikhail - Bene, Márton - Petrekanics, Márton - Bene, Mátyás - Vučićević, Dušan - Atlagić, Siniša
PY  - 2024
TI  - Issues of Political Marketing. East European Perspective
VL  - Neuveden
PB  - Routledge
CY  - New York
SN  - 9781032664958
KW  - east european politics
KW  - political marketing
KW  - political campaigns
KW  - professionalisation
KW  - politics
KW  - area studies
UR  - https://www.routledge.com/Issues-of-Political-Marketing-East-European-Perspective/Gregor-Eibl-Newman/p/book/9781032664958
N2  - Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape. Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies. The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.
ER  -

GREGOR, Miloš, Otto EIBL, Bruce I. NEWMAN, Ingrida UNIKAITĖ-JAKUNTAVIČIENĖ, Mariusz KOLCZY$\backslash$'NSKI, Marek MAZUR, Marijana GRBEŠA, Berto ŠALAJ, John ISHIYAMA, Mikhail RYBALKO, Márton BENE, Márton PETREKANICS, Mátyás BENE, Dušan VUČI$\backslash$'CEVI$\backslash$'C and Siniša ATLAGI$\backslash$'C. \textit{Issues of Political Marketing. East European Perspective}. New York: Routledge, 2024, 120 pp. ISBN~978-1-032-66495-8.

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