2024
Visual metaphor as evolutionary older form of expression : Analyzing examples of traditional East Asian religious and power symbols in the digital age
SCHWARZ, MichalZákladní údaje
Originální název
Visual metaphor as evolutionary older form of expression : Analyzing examples of traditional East Asian religious and power symbols in the digital age
Autoři
SCHWARZ, Michal (203 Česká republika, garant, domácí)
Vydání
A New Culture of Signs and Media. Seoul : Hankuk University of Foreign Studies, 2. 11. 2024. 2024
Další údaje
Jazyk
angličtina
Typ výsledku
Prezentace na konferencích
Obor
60401 Arts, Art history
Stát vydavatele
Korejská republika
Utajení
není předmětem státního či obchodního tajemství
Kód RIV
RIV/00216224:14210/24:00139598
Organizační jednotka
Filozofická fakulta
Klíčová slova anglicky
symbolism; metaphor; traditional power symbols; digital age; transcultural contacts.
Štítky
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 28. 3. 2025 21:34, Mgr. Ondřej Srba, Ph.D.
Anotace
V originále
The purpose of this presentation was to tackle the subject of employment of traditional Asian religious and power symbols in the new culture of signs by symbolic means and visual metaphor. While traditional textual metaphors include more exact and linguistically well coded message, the evolutionary older way of expression by visual symbols is more universal and it is observable already at petroglyphs in preliterary period. This paper has integrated more research focuses connected to evolutionary approach, linguistics, study of religions, East Asian history, art, and contemporary development of digital cultures. Regarding attraction of global audience, the symbols are often subject of free visual reception even without understanding of their original meaning. The symbols can be even creatively understood in new unintended contexts and in spontaneous semantic resonances emerging from transcultural contacts.
Návaznosti
GA23-06953S, projekt VaV |
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