2025
Investigating the impact of quality, technology and trust on customers’ purchase intention and word-of-mouth in S-commerce
KAKKAR, Amit; Prateek KALIA; Ashwani PANESAR a Rohit SOODZákladní údaje
Originální název
Investigating the impact of quality, technology and trust on customers’ purchase intention and word-of-mouth in S-commerce
Autoři
KAKKAR, Amit; Prateek KALIA; Ashwani PANESAR a Rohit SOOD
Vydání
ASLIB JOURNAL OF INFORMATION MANAGEMENT, ENGLAND, EMERALD GROUP PUBLISHING LTD, 2025, 2050-3806
Další údaje
Jazyk
angličtina
Typ výsledku
Článek v odborném periodiku
Stát vydavatele
Velká Británie a Severní Irsko
Utajení
není předmětem státního či obchodního tajemství
Odkazy
Impakt faktor
Impact factor: 2.400 v roce 2023
Organizační jednotka
Ekonomicko-správní fakulta
UT WoS
001444892700001
EID Scopus
2-s2.0-105000028263
Klíčová slova anglicky
S-commerce, eWOM, Purchase intention, Quality, Technology, Trust
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 12. 6. 2025 14:35, Mgr. Alžběta Karolyiová
Anotace
V originále
Purpose – This study investigates the impact of quality, technology and trust on customers’ purchase intentions and word-of-mouth in S-commerce. Design/methodology/approach – Data were collected from 1,162 respondents in India using a quantitative methodology and convenience sampling. The conceptual model and hypotheses were examined using partial least squares structural equation modeling (PLS-SEM). Findings – The findings illustrate that perceived value is influenced by quality, technology and trust. Comprehending perceived value is essential for influencing customers’ buying choices and their inclination to promote favorable word-of-mouth regarding S-commerce websites. In addition, system quality was the most significant predictor among the nine predictors of perceived value for S-commerce sites. Originality/value – This study represents an initial investigation to elucidate the influence of quality, technology and trust on customers’ purchase intentions and word-of-mouth behavior during Indian consumers’ transition to social commerce, thereby enabling marketers to enhance their business and customer retention strategies.