J 2025

Investigating the impact of quality, technology and trust on customers’ purchase intention and word-of-mouth in S-commerce

KAKKAR, Amit; Prateek KALIA; Ashwani PANESAR a Rohit SOOD

Základní údaje

Originální název

Investigating the impact of quality, technology and trust on customers’ purchase intention and word-of-mouth in S-commerce

Autoři

KAKKAR, Amit; Prateek KALIA; Ashwani PANESAR a Rohit SOOD

Vydání

ASLIB JOURNAL OF INFORMATION MANAGEMENT, ENGLAND, EMERALD GROUP PUBLISHING LTD, 2025, 2050-3806

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Stát vydavatele

Velká Británie a Severní Irsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

Impakt faktor

Impact factor: 2.400 v roce 2023

Organizační jednotka

Ekonomicko-správní fakulta

UT WoS

001444892700001

EID Scopus

2-s2.0-105000028263

Klíčová slova anglicky

S-commerce, eWOM, Purchase intention, Quality, Technology, Trust

Příznaky

Mezinárodní význam, Recenzováno
Změněno: 12. 6. 2025 14:35, Mgr. Alžběta Karolyiová

Anotace

V originále

Purpose – This study investigates the impact of quality, technology and trust on customers’ purchase intentions and word-of-mouth in S-commerce. Design/methodology/approach – Data were collected from 1,162 respondents in India using a quantitative methodology and convenience sampling. The conceptual model and hypotheses were examined using partial least squares structural equation modeling (PLS-SEM). Findings – The findings illustrate that perceived value is influenced by quality, technology and trust. Comprehending perceived value is essential for influencing customers’ buying choices and their inclination to promote favorable word-of-mouth regarding S-commerce websites. In addition, system quality was the most significant predictor among the nine predictors of perceived value for S-commerce sites. Originality/value – This study represents an initial investigation to elucidate the influence of quality, technology and trust on customers’ purchase intentions and word-of-mouth behavior during Indian consumers’ transition to social commerce, thereby enabling marketers to enhance their business and customer retention strategies.