Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)

LUKÁŠOVÁ, Růžena and Tomáš URBÁNEK. Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study). Galileu. Revista de Economia e Direito. Special edition 2001. Lisboa: Universidade Autónoma de Lisboa, 2001, vol. 2001, No 2, p. 391-398. ISSN 0873-495X.

Basic information

Original name

Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)

Authors

LUKÁŠOVÁ, Růžena (guarantor) and Tomáš URBÁNEK (203 Czech Republic)

Edition

Galileu. Revista de Economia e Direito. Special edition 2001, Lisboa, Universidade Autónoma de Lisboa, 2001, 0873-495X

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Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50100 5.1 Psychology and cognitive sciences

Country of publisher

Portugal

Confidentiality degree

není předmětem státního či obchodního tajemství

RIV identification code

RIV/00216224:14210/01:00005114

Organization unit

Faculty of Arts

Keywords in English

corporate image; consumer behavior

Tags

consumer behavior, corporate image

Tags

International impact, Reviewed

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Abstract

V originále

Paper summarizes results of a pilot study of the corporate image research.

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Links

AV0Z7025918, plan (intention)	Name: Základní výzkum v oblasti psychologie na mezioborovém základě, zejména v psychologii osobnosti, obecné psychologii a psychologii zdraví
GA406/00/0505, research and development project	Name: Image firmy jako obraz ve vědomí jednotlivce