LUKÁŠOVÁ, Růžena and Tomáš URBÁNEK. Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study). Galileu. Revista de Economia e Direito. Special edition 2001. Lisboa: Universidade Autónoma de Lisboa, 2001, vol. 2001, No 2, p. 391-398. ISSN 0873-495X.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)
Authors LUKÁŠOVÁ, Růžena (guarantor) and Tomáš URBÁNEK (203 Czech Republic).
Edition Galileu. Revista de Economia e Direito. Special edition 2001, Lisboa, Universidade Autónoma de Lisboa, 2001, 0873-495X.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50100 5.1 Psychology and cognitive sciences
Country of publisher Portugal
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14210/01:00005114
Organization unit Faculty of Arts
Keywords in English corporate image; consumer behavior
Tags consumer behavior, corporate image
Tags International impact, Reviewed
Changed by Changed by: doc. PhDr. Růžena Lukášová, CSc., učo 36225. Changed: 4/7/2008 13:24.
Abstract
Paper summarizes results of a pilot study of the corporate image research.
Links
AV0Z7025918, plan (intention)Name: Základní výzkum v oblasti psychologie na mezioborovém základě, zejména v psychologii osobnosti, obecné psychologii a psychologii zdraví
GA406/00/0505, research and development projectName: Image firmy jako obraz ve vědomí jednotlivce
PrintDisplayed: 6/5/2024 18:55