LUKÁŠOVÁ, Růžena and Tomáš URBÁNEK. Image of the Bank in the Mind of an Individual. In Implications for Economic Integration into Wider Europe. Conference Proceedings. Brno: Ing. Zdeněk Novotný, CSc., 2001, p. 315-321. ISBN 80-86510-05-0.
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Basic information
Original name Image of the Bank in the Mind of an Individual
Authors LUKÁŠOVÁ, Růžena and Tomáš URBÁNEK.
Edition Brno, Implications for Economic Integration into Wider Europe. Conference Proceedings. p. 315-321, 2001.
Publisher Ing. Zdeněk Novotný, CSc.
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50100 5.1 Psychology and cognitive sciences
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14210/01:00005141
Organization unit Faculty of Arts
ISBN 80-86510-05-0
Keywords in English corporate image; consumer behavior; factor analysis
Tags consumer behavior, corporate image, factor analysis
Changed by Changed by: prof. PhDr. Tomáš Urbánek, Ph.D., učo 18094. Changed: 20/12/2001 15:06.
Abstract
The paper presents the results of a preliminary study of image content and structure of Czech banks.
Links
AV0Z7025918, plan (intention)Name: Základní výzkum v oblasti psychologie na mezioborovém základě, zejména v psychologii osobnosti, obecné psychologii a psychologii zdraví
GA406/00/0505, research and development projectName: Image firmy jako obraz ve vědomí jednotlivce
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