LUKÁŠOVÁ, Růžena and Tomáš URBÁNEK. Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study). In JANECZEK, Urszula. Zachowania podmiotów rynkovych w Polsce a proces integracji europejskiej. Materialy konferencyjne. Katowice: Akademia Ekonomiczna im. Karola Adamieckiego, 2001, p. 429-439. ISBN 83-912732-6-1.
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Basic information
Original name Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)
Authors LUKÁŠOVÁ, Růžena and Tomáš URBÁNEK.
Edition Katowice, Zachowania podmiotów rynkovych w Polsce a proces integracji europejskiej. Materialy konferencyjne. p. 429-439, 2001.
Publisher Akademia Ekonomiczna im. Karola Adamieckiego
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50100 5.1 Psychology and cognitive sciences
Country of publisher Poland
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14210/01:00005142
Organization unit Faculty of Arts
ISBN 83-912732-6-1
Keywords in English corporate image; factor analysis
Tags corporate image, factor analysis
Changed by Changed by: prof. PhDr. Tomáš Urbánek, Ph.D., učo 18094. Changed: 20/12/2001 15:12.
Abstract
The article summarizes some results of the preliminary study of the corporate image of Czech banks.
Links
AV0Z7025918, plan (intention)Name: Základní výzkum v oblasti psychologie na mezioborovém základě, zejména v psychologii osobnosti, obecné psychologii a psychologii zdraví
GA406/00/0505, research and development projectName: Image firmy jako obraz ve vědomí jednotlivce
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