ŠKAPA, Radoslav. Strategické souvislosti zeleného marketingu (The strategic aspects of green marketing). In IMEA 2002. 1st ed. Liberec: Technická univerzita v Liberci, 2002, p. 68-72. ISBN 80-7083-606-7.
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Basic information
Original name Strategické souvislosti zeleného marketingu
Name (in English) The strategic aspects of green marketing
Authors ŠKAPA, Radoslav (203 Czech Republic, guarantor).
Edition 1. vyd. Liberec, IMEA 2002, p. 68-72, 2002.
Publisher Technická univerzita v Liberci
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14560/02:00006108
Organization unit Faculty of Economics and Administration
ISBN 80-7083-606-7
Keywords in English ecomarketing; marketing mix
Tags ecomarketing, marketing mix
Changed by Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 6/6/2002 17:23.
Abstract
Zakladní deskripce problemů spojených se zeleným marketingem.
Abstract (in English)
This article answers the following question: What is green marketing?
Links
GA402/00/0368, research and development projectName: Multifaktorová analýza úspěšnosti podniku
Investor: Czech Science Foundation, Multi-factor analysis of company successfulness
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