ŠKAPA, Radoslav. Strategie zeleného marketingu (The strategy of green marketing). Praha: Economia, 2002. Moderní řízení.
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Basic information
Original name Strategie zeleného marketingu
Name (in English) The strategy of green marketing
Authors ŠKAPA, Radoslav.
Edition Praha, Moderní řízení, 2002.
Publisher Economia
Other information
Original language Czech
Type of outcome Popularizing texts and activities
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Economics and Administration
Keywords in English green marketing; strategy
Tags green marketing, strategy
Changed by Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 23/10/2023 12:36.
Abstract
článek popisuje 4 typy strategii firem ve vztahu k ekologickym vyzvam spolecnosti.
Abstract (in English)
The article defines four typical strategy concearning ecology needs of society.
Links
GA402/00/0368, research and development projectName: Multifaktorová analýza úspěšnosti podniku
Investor: Czech Science Foundation, Multi-factor analysis of company successfulness
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