ŠKAPA, Radoslav. Strategie zeleného marketingu (The strategy of green marketing). Praha: Economia, 2002. Moderní řízení. |
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Basic information | |
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Original name | Strategie zeleného marketingu |
Name (in English) | The strategy of green marketing |
Authors | ŠKAPA, Radoslav. |
Edition | Praha, Moderní řízení, 2002. |
Publisher | Economia |
Other information | |
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Original language | Czech |
Type of outcome | Popularizing texts and activities |
Field of Study | 50200 5.2 Economics and Business |
Country of publisher | Czech Republic |
Confidentiality degree | is not subject to a state or trade secret |
Organization unit | Faculty of Economics and Administration |
Keywords in English | green marketing; strategy |
Tags | green marketing, strategy |
Changed by | Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 23/10/2023 12:36. |
Abstract |
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článek popisuje 4 typy strategii firem ve vztahu k ekologickym vyzvam spolecnosti. |
Abstract (in English) |
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The article defines four typical strategy concearning ecology needs of society. |
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GA402/00/0368, research and development project | Name: Multifaktorová analýza úspěšnosti podniku |
Investor: Czech Science Foundation, Multi-factor analysis of company successfulness |
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