Advertising in the Czech Republic: Czech Perceptions of Effective Advertising and Advertising Clutter

DOLEŽAL, Michael, Charles R. TAYLOR and Greg P. BONNER. Advertising in the Czech Republic: Czech Perceptions of Effective Advertising and Advertising Clutter (Advertising in the Czech Republic: Czech Perceptions of Effective advertising and Advertising Clutter). New Directions in International Advertising Research. USA: Elsevier Science Ltd., 2002, No 12, p. 137-148. ISSN 0-7623-0950-4.

Basic information

Original name

Advertising in the Czech Republic: Czech Perceptions of Effective Advertising and Advertising Clutter

Name (in English)

Advertising in the Czech Republic: Czech Perceptions of Effective advertising and Advertising Clutter

Authors

DOLEŽAL, Michael, Charles R. TAYLOR and Greg P. BONNER

Edition

New Directions in International Advertising Research, USA, Elsevier Science Ltd. 2002, 0-7623-0950-4

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Other information

Type of outcome

Článek v odborném periodiku

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

Faculty of Economics and Administration

Keywords in English

advertising; Czech Republic

Tags

Advertising, Czech Republic

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Abstract

V originále

This paper examines Czech expectations of their advertising, the perceived intensity level of that advertising, and how various cultural factors affect the efficacy of that advertising.

In English

This paper examines Czech expectations of their advertising, the perceived intensity level of that advertising, and how various cultural factors affect the efficacy of that advertising.