J
2002
Advertising in the Czech Republic: Czech Perceptions of Effective Advertising and Advertising Clutter
DOLEŽAL, Michael, Charles R. TAYLOR and Greg P. BONNER
Basic information
Original name
Advertising in the Czech Republic: Czech Perceptions of Effective Advertising and Advertising Clutter
Name (in English)
Advertising in the Czech Republic: Czech Perceptions of Effective advertising and Advertising Clutter
Authors
DOLEŽAL, Michael, Charles R. TAYLOR and Greg P. BONNER
Edition
New Directions in International Advertising Research, USA, Elsevier Science Ltd. 2002, 0-7623-0950-4
Other information
Type of outcome
Článek v odborném periodiku
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
Faculty of Economics and Administration
Keywords in English
advertising; Czech Republic
V originále
This paper examines Czech expectations of their advertising, the perceived intensity level of that advertising, and how various cultural factors affect the efficacy of that advertising.
In English
This paper examines Czech expectations of their advertising, the perceived intensity level of that advertising, and how various cultural factors affect the efficacy of that advertising.
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