DOLEŽAL, Michael, Charles R. TAYLOR and Greg P. BONNER. Advertising in the Czech Republic: Czech Perceptions of Effective Advertising and Advertising Clutter (Advertising in the Czech Republic: Czech Perceptions of Effective advertising and Advertising Clutter). New Directions in International Advertising Research. USA: Elsevier Science Ltd., 2002, No 12, p. 137-148. ISSN 0-7623-0950-4. |
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@article{405109, author = {Doležal, Michael and Taylor, Charles R. and Bonner, Greg P.}, article_location = {USA}, article_number = {12}, keywords = {advertising; Czech Republic}, issn = {0-7623-0950-4}, journal = {New Directions in International Advertising Research}, title = {Advertising in the Czech Republic: Czech Perceptions of Effective Advertising and Advertising Clutter}, year = {2002} }
TY - JOUR ID - 405109 AU - Doležal, Michael - Taylor, Charles R. - Bonner, Greg P. PY - 2002 TI - Advertising in the Czech Republic: Czech Perceptions of Effective Advertising and Advertising Clutter JF - New Directions in International Advertising Research IS - 12 SP - 137 EP - 137 PB - Elsevier Science Ltd. SN - 0762309504 KW - advertising KW - Czech Republic N2 - This paper examines Czech expectations of their advertising, the perceived intensity level of that advertising, and how various cultural factors affect the efficacy of that advertising. ER -
DOLEŽAL, Michael, Charles R. TAYLOR and Greg P. BONNER. Advertising in the Czech Republic: Czech Perceptions of Effective Advertising and Advertising Clutter (Advertising in the Czech Republic: Czech Perceptions of Effective advertising and Advertising Clutter). \textit{New Directions in International Advertising Research}. USA: Elsevier Science Ltd., 2002, No~12, p.~137-148. ISSN~0-7623-0950-4.
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