SEKOT, Aleš and Michael DOLEŽAL. Marketing v kostce (The principles of marketing). 1. vydání. Brno: Masarykova univerzita, 2002, 104 pp. ISBN 80-210-2935-8.
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Basic information
Original name Marketing v kostce
Name (in English) The principles of marketing
Authors SEKOT, Aleš and Michael DOLEŽAL.
Edition 1. vydání. Brno, 104 pp. 2002.
Publisher Masarykova univerzita
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Economics and Administration
ISBN 80-210-2935-8
Keywords in English marketing; public relations; management;
Tags management, marketing, public relations
Changed by Changed by: prof. PhDr. Aleš Sekot, CSc., učo 24446. Changed: 29/10/2002 13:18.
Abstract
Publikace se ve komprimovane podobe snazi priblizit ctenari soudobou podobu marketingu a marketingoveho rizeni a pojednava i o dalsich kapitolach jako je reklama, public relations a soucasnych manazerskych proudech.
Abstract (in English)
The publication gives in an abbreviated form an overview of current trends in marketing an marketing management.
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