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@book{405231, author = {Sekot, Aleš and Doležal, Michael}, address = {Brno}, edition = {1. vydání}, keywords = {marketing; public relations; management;}, location = {Brno}, isbn = {80-210-2935-8}, publisher = {Masarykova univerzita}, title = {Marketing v kostce}, year = {2002} }
TY - BOOK ID - 405231 AU - Sekot, Aleš - Doležal, Michael PY - 2002 TI - Marketing v kostce PB - Masarykova univerzita CY - Brno SN - 8021029358 KW - marketing KW - public relations KW - management; N2 - Publikace se ve komprimovane podobe snazi priblizit ctenari soudobou podobu marketingu a marketingoveho rizeni a pojednava i o dalsich kapitolach jako je reklama, public relations a soucasnych manazerskych proudech. ER -
SEKOT, Aleš and Michael DOLEŽAL. \textit{Marketing v kostce (The principles of marketing)}. 1. vydání. Brno: Masarykova univerzita, 2002, 104 pp. ISBN~80-210-2935-8.
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