BINKA, Bohuslav and Petr SUCHÁNEK. Problems of CRM in small and middle size companies. In Small and medium firm management with computer support. 1st ed. Brno: VUT fakulta podnikatelská, 2002, p. 7. 1. ISBN 80-86510-56-5.
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Basic information
Original name Problems of CRM in small and middle size companies
Authors BINKA, Bohuslav (203 Czech Republic) and Petr SUCHÁNEK (203 Czech Republic, guarantor).
Edition 1. vyd. Brno, Small and medium firm management with computer support, p. 7-7, 1, 2002.
Publisher VUT fakulta podnikatelská
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14560/02:00006400
Organization unit Faculty of Economics and Administration
ISBN 80-86510-56-5
Keywords in English CRM; the strategy; IT
Tags CRM, IT, the strategy
Changed by Changed by: doc. Ing. Bc. Petr Suchánek, Ph.D., učo 1544. Changed: 20/9/2002 14:13.
Abstract
The article deals with a problem of implementation of CRM systems in small and medium companies. Binka and Suchanek describe a brief history of CRM systems and try to discover some basic features of this proces. According to this analysis they suggest as a best way for small and medium companies specialization and cooperation.
Links
GA402/00/0368, research and development projectName: Multifaktorová analýza úspěšnosti podniku
Investor: Czech Science Foundation, Multi-factor analysis of company successfulness
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