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@book{405511, author = {Sekot, Aleš and Charvát, Michal}, address = {Brno}, keywords = {marketing; public relations}, location = {Brno}, isbn = {80-7315-019-0}, publisher = {PAIDO}, title = {Základy marketingu}, year = {2002} }
TY - BOOK ID - 405511 AU - Sekot, Aleš - Charvát, Michal PY - 2002 TI - Základy marketingu VL - edice pedagogické literatury PB - PAIDO CY - Brno SN - 8073150190 KW - marketing KW - public relations ER -
SEKOT, Aleš and Michal CHARVÁT. \textit{Základy marketingu (Bases of marketing)}. Brno: PAIDO, 2002, 55 pp. edice pedagogické literatury. ISBN~80-7315-019-0.
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