ŠKAPA, Radoslav. Diskontní prodejny v ČR (The discount stores in the Czech republic). In Ekonomika firiem 2003. 1st ed. Košice: EU Bratislava PHF Košice, 2003, p. 169-171, 4 pp. ISBN 80-225-1737-2.
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Basic information
Original name Diskontní prodejny v ČR
Name (in English) The discount stores in the Czech republic
Authors ŠKAPA, Radoslav (203 Czech Republic, guarantor, belonging to the institution).
Edition 1. vyd. Košice, Ekonomika firiem 2003, p. 169-171, 4 pp. 2003.
Publisher EU Bratislava PHF Košice
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14560/03:00008189
Organization unit Faculty of Economics and Administration
ISBN 80-225-1737-2
Keywords in English analysis; marketing's mix; marketing's instruments
Tags analysis, marketing's instruments, marketing's mix
Tags Reviewed
Changed by Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 5/5/2011 15:51.
Abstract
Cílem článku je analýza vývoje diskontních prodejen a diskuze o jejich dalším vývoji.
Abstract (in English)
The topic of this paper are problems development of discount stores in the Czech republic.
Links
GA402/00/0368, research and development projectName: Multifaktorová analýza úspěšnosti podniku
Investor: Czech Science Foundation, Multi-factor analysis of company successfulness
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