Diskontní prodejny v ČR

ŠKAPA, Radoslav. Diskontní prodejny v ČR (The discount stores in the Czech republic). In Ekonomika firiem 2003. 1st ed. Košice: EU Bratislava PHF Košice, 2003, p. 169-171, 4 pp. ISBN 80-225-1737-2.

Basic information

Original name

Diskontní prodejny v ČR

Name (in English)

The discount stores in the Czech republic

Authors

ŠKAPA, Radoslav (203 Czech Republic, guarantor, belonging to the institution)

Edition

1. vyd. Košice, Ekonomika firiem 2003, p. 169-171, 4 pp. 2003

Publisher

EU Bratislava PHF Košice

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Other information

Language

Czech

Type of outcome

Stať ve sborníku

Field of Study

50200 5.2 Economics and Business

Country of publisher

Slovakia

Confidentiality degree

není předmětem státního či obchodního tajemství

RIV identification code

RIV/00216224:14560/03:00008189

Organization unit

Faculty of Economics and Administration

ISBN

80-225-1737-2

Keywords in English

analysis; marketing's mix; marketing's instruments

Tags

analysis, marketing's instruments, marketing's mix

Tags

Reviewed

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Abstract

V originále

Cílem článku je analýza vývoje diskontních prodejen a diskuze o jejich dalším vývoji.

In English

The topic of this paper are problems development of discount stores in the Czech republic.

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Links

GA402/00/0368, research and development project

Name: Multifaktorová analýza úspěšnosti podniku Investor: Czech Science Foundation, Multi-factor analysis of company successfulness