Since the end of the 80th of the 20th century nowadays multinational retailers try to earn competitive advantage by means of lowering the transport, delivery and warehouse costs and speeding the supply of goods from the manufacture to the shop shelves. There are several ways one of which is the concept ECR (Effective Consumer Response).Both ECR as well as manufactures, retailers and other engaged partners environment envolve under the influence of globalization. concentration and information technology.