PELSMACKER, Patrick de. Marketingová komunikace. Translated by Vlasta Šafaříková. Praha: Grada, 2003. 581 s. ISBN 8024702541.
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Basic information
Original name Marketingová komunikace
Authors PELSMACKER, Patrick de.
Translated by Vlasta Šafaříková.
Edition Praha, 581 s. 2003.
Publisher Grada
Other information
ISBN 8024702541
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