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@inproceedings{554904, author = {Krištof, Martin and Suchánek, Petr}, address = {Vilnius}, booktitle = {Society and consuption: economic-managerial and social-cultural factors}, edition = {1.}, keywords = {Czech republic; marketing mix; marketing research; marketing; branch analysis}, language = {eng}, location = {Vilnius}, isbn = {9986-19-618-3}, pages = {54-54}, publisher = {Vilnius university}, title = {The analysis of marketing mix of Czech companies from selected branches}, year = {2004} }
TY - JOUR ID - 554904 AU - Krištof, Martin - Suchánek, Petr PY - 2004 TI - The analysis of marketing mix of Czech companies from selected branches PB - Vilnius university CY - Vilnius SN - 9986196183 KW - Czech republic KW - marketing mix KW - marketing research KW - marketing KW - branch analysis N2 - The aim of the paper is to analyse marketing mix detecting hidden reserves in function of the marketing department in Czech companies and to formulate recommendations for management of Czech companies. ER -
KRIŠTOF, Martin and Petr SUCHÁNEK. The analysis of marketing mix of Czech companies from selected branches. In \textit{Society and consuption: economic-managerial and social-cultural factors}. 1st ed. Vilnius: Vilnius university, 2004, p.~54-54. ISBN~9986-19-618-3.
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