ŠKAPA, Radoslav. Je reklamační politika důležitá? (Is return policy important?). In Ekonomika firiem 2004. 1st ed. Michalovce: PHF v Košiciach, EU v Bratislave, 2004, p. 647-650. ISBN 80-225-1879-4.
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Basic information
Original name Je reklamační politika důležitá?
Name (in English) Is return policy important?
Authors ŠKAPA, Radoslav (203 Czech Republic, guarantor, belonging to the institution).
Edition 1. vyd. Michalovce, Ekonomika firiem 2004, p. 647-650, 2004.
Publisher PHF v Košiciach, EU v Bratislave
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14560/04:00011567
Organization unit Faculty of Economics and Administration
ISBN 80-225-1879-4
Keywords in English return policy; marketing research
Tags marketing research, return policy
Tags Reviewed
Changed by Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 5/5/2011 16:00.
Abstract
Článek přibližuje výsledky dotazování o důležitosti reklamační politiky v českých podnicích.
Abstract (in English)
The article presents the results of survey among Czech companies and it is dealing with the question of importance of return policy.
Links
GA402/02/1563, research and development projectName: Profesní samospráva jako fenomén občanské společnosti
Investor: Czech Science Foundation, Vocational self - administration as a phenomenon of citizen society
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