KLAPALOVÁ, Alena. Možnosti a limity masové kastomizace (Feasibilities and limits of the mass customization). Logistika. Praha: ECONOMIA, a.s., 2004, X., 11., p. 26-28. ISSN 1211-0957.
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Basic information
Original name Možnosti a limity masové kastomizace
Name (in English) Feasibilities and limits of the mass customization
Authors KLAPALOVÁ, Alena (203 Czech Republic, guarantor).
Edition Logistika, Praha, ECONOMIA, a.s. 2004, 1211-0957.
Other information
Original language Czech
Type of outcome Article in a journal
Field of Study 50600 5.6 Political science
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Economics and Administration
Keywords in English mass customization costs customer relations production system
Changed by Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 8/6/2009 15:28.
Abstract
Článek se věnuje některým aspektům pojmu masová kastomizace z pohledu limitů ovlivňujících jeho širší využití v praxi podniků.
Abstract (in English)
Article attends to some aspects of the concept mass customisation from the view of limits influencing its wider apklication in the corporate practice.
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