VOLEK, Jaromír. Publikum a jeho typy (Typology of Audience). Online. In Reifová, I. a kol.: Slovník mediální komunikace. Praha: Portál, 2004. p. 200-205. Reklama, public relations, média. ISBN 80-7178-926-7. [citováno 2024-04-24]
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Basic information
Original name Publikum a jeho typy
Name (in English) Typology of Audience
Authors VOLEK, Jaromír (203 Czech Republic, guarantor)
Edition Praha, Reifová, I. a kol.: Slovník mediální komunikace, p. 200-205, 6 pp. Reklama, public relations, média, 2004.
Publisher Portál
Other information
Original language Czech
Type of outcome Chapter(s) of a specialized book
Field of Study 50000 5. Social Sciences
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14230/04:00030770
Organization unit Faculty of Social Studies
ISBN 80-7178-926-7
Keywords in English mass media; media effects; audiences; Mc Quail
Tags audiences, Mass Media, Mc Quail, media effects
Tags Reviewed
Changed by Changed by: PhDr. Jaromír Volek, Ph.D., učo 2443. Changed: 17/6/2009 10:06.
Abstract
Text pojednává o pojetí různých typů teorií mediálních publik a naznačuje základní periodizaci výzkumu publika.
Abstract (in English)
Text describes different theories of media audiences and suggests basic periodisation of media audience research.
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