VLČKOVÁ, Jitka. Personal Advertisements in a Tabloid and a Broadsheet. In Brno Studies in English. 29th ed. Brno: Masarykova Univerzita, 2003, p. 37-43. ISBN 80-210-3283-9.
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Basic information
Original name Personal Advertisements in a Tabloid and a Broadsheet
Name in Czech Seznamovací inzerát v seriózním a bulvárním tisku.
Authors VLČKOVÁ, Jitka (203 Czech Republic, guarantor).
Edition 29. vyd. Brno, Brno Studies in English, p. 37-43, 7 pp. 2003.
Publisher Masarykova Univerzita
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 60200 6.2 Languages and Literature
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14210/03:00028914
Organization unit Faculty of Arts
ISBN 80-210-3283-9
Keywords (in Czech) britská media; noviny; inzerce; textová analýza; společenské hodnoty; kontext; sociolingvistika
Keywords in English British Media; Newspapers; Advertising; Text Analysis; Societal Values; Contextuality
Tags Advertising, British Media, Contextuality, newspapers, Societal Values, Text Analysis
Changed by Changed by: PhDr. Jitka Vlčková, Ph.D., učo 2221. Changed: 9/3/2010 08:56.
Abstract
The role of contextuality in the wording of personal advertisements in different types of British newspapers.
Abstract (in Czech)
Na příkladech seznamovacích inzerátů ze serózních a bulvárních novin ukazuje článek na roli kontextu při tvorbě textů.
Links
GA405/02/0349, research and development projectName: Kontrastivní studium věcných textů
Investor: Czech Science Foundation, A contrastive study of non-fiction (expository) texts
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