Ekomarketingové strategie firem

ŠKAPA, Radoslav. Ekomarketingové strategie firem (The firm strategy of green marketing). Praha: Economia, 2005.

Basic information

Original name

Ekomarketingové strategie firem

Name (in English)

The firm strategy of green marketing

Authors

ŠKAPA, Radoslav

Edition

Praha, 2005

Publisher

Economia

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Other information

Language

Czech

Type of outcome

Popularizační texty a aktivity

Field of Study

50200 5.2 Economics and Business

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

Faculty of Economics and Administration

Keywords in English

green marketing; strategy

Tags

green marketing, strategy

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Abstract

V originále

článek popisuje 4 typy strategii firem ve vztahu k ekologickym vyzvam spolecnosti.

In English

The article defines four typical strategy concearning ecology needs of society.