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@article{570593, author = {Škapa, Radoslav}, address = {Praha}, article_number = {4}, keywords = {green marketing; strategy}, language = {cze}, location = {Praha}, publisher = {Economia}, title = {Ekomarketingové strategie firem}, volume = {2}, year = {2005} }
TY - JOUR ID - 570593 AU - Škapa, Radoslav PY - 2005 TI - Ekomarketingové strategie firem VL - 2 IS - 4 PB - Economia CY - Praha KW - green marketing KW - strategy N2 - článek popisuje 4 typy strategii firem ve vztahu k ekologickym vyzvam spolecnosti. ER -
ŠKAPA, Radoslav. \textit{Ekomarketingové strategie firem (The firm strategy of green marketing)}. Praha: Economia, 2005.
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