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@inproceedings{587022,
author = {Škapa, Radoslav and Částek, Ondřej},
address = {Toruň},
booktitle = {IX. International Conference of Doctoral Students},
edition = {1},
keywords = {M-commerce; consumers behavior; mobile marketing},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Toruň},
isbn = {83-231-1978-3},
pages = {30-30},
publisher = {Nicholas Copernicus University},
title = {Mobile marketing: consumers' behaviour},
year = {2006}
}
TY - JOUR
ID - 587022
AU - Škapa, Radoslav - Částek, Ondřej
PY - 2006
TI - Mobile marketing: consumers' behaviour
PB - Nicholas Copernicus University
CY - Toruň
SN - 8323119783
KW - M-commerce
KW - consumers behavior
KW - mobile marketing
N2 - M-commerce is frequently discussed issue lately. This expression has arisen with the development of mobile technologies and new payment methods. M-commerce could be defined as a kind of business transaction realized through electronic transmission elements, among which is involved mobile terminal (mobile phone, PDA) often as first or last component. The following text attempts to describe the situation in m-commerce from the marketing point of view to point out the research question, which have arisen out this field for marketing.
ER -
ŠKAPA, Radoslav a Ondřej ČÁSTEK. Mobile marketing: consumers' behaviour. In \textit{IX. International Conference of Doctoral Students}. 1. vyd. Toruň: Nicholas Copernicus University, 2006, s.~30. ISBN~83-231-1978-3.
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