KLAPALOVÁ, Alena. Value for customer and satisfaction. In Conference Proceedings IX. Int. Conference of Doctoral Students. první. Toruň, Polsko: Nicholas Copernicus University in Toruň, 2005, p. 43-49. ISBN 83-231-1978-3.
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Basic information
Original name Value for customer and satisfaction
Name in Czech Hodnota pro zákazníka a spokojenost
Authors KLAPALOVÁ, Alena (203 Czech Republic, guarantor).
Edition první. Toruň, Polsko, Conference Proceedings IX. Int. Conference of Doctoral Students, p. 43-49, 7 pp. 2005.
Publisher Nicholas Copernicus University in Toruň
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50600 5.6 Political science
Country of publisher Poland
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14560/05:00031178
Organization unit Faculty of Economics and Administration
ISBN 83-231-1978-3
Keywords in English value for customer; satisfaction; empirical research; index of customer satisfaction
Tags Empirical Research, index of customer satisfaction, satisfaction, value for customer
Changed by Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 8/6/2009 15:50.
Abstract
Paper presents results of the authors own empirical research aimed at the factors of satisfaciotn of the customers of the independent retail outlets in Brno city.
Abstract (in Czech)
Příspěvek presentuje výsledky vlastního empirického průzkumu autorky zaměřeného na průzkum faktorů spokojenosti zákazníků nezávislých maloobchodních prodejen v městě Brně.
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