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@inbook{590045,
author = {Chovanec, Jan and Kredens, K., and GozdzandRoszkowski, S., },
address = {Frankfurt am Main},
booktitle = {Kredens, Krzysztof and Gozdz-Roszkowski, Stanislaw (eds.) Language and the Law: International Outlooks},
edition = {1.},
keywords = {translation; EU documents; warnings; tobacco health warnings; multimodality},
language = {eng},
location = {Frankfurt am Main},
isbn = {978-3-631-57447-8},
pages = {211-224},
publisher = {Peter Lang GmbH},
title = {The Same Though Different: Tobacco Health Warnings in EU Member States},
url = {http://www.peterlang.com/index.cfm?vID=57447&vLang=E&vHR=1&vUR=3&vUUR=4},
year = {2008}
}
TY - CHAP
ID - 590045
AU - Chovanec, Jan - Kredens, K.,
AU - Gozdz-Roszkowski, S.,
PY - 2008
TI - The Same Though Different: Tobacco Health Warnings in EU Member States
VL - Lodz Studies in Language, Vol. 16
PB - Peter Lang GmbH
CY - Frankfurt am Main
SN - 9783631574478
KW - translation
KW - EU documents
KW - warnings
KW - tobacco health warnings
KW - multimodality
UR - http://www.peterlang.com/index.cfm?vID=57447&vLang=E&vHR=1&vUR=3&vUUR=4
N2 - Health warnings on tobacco products represent a text type which, though limited in size, obtain wide exposure and have remained unchanged for an extensive period of time. Referring to the text of Directive 2001/37/EC of the European Parliament and of the Council of 5th June 2001 on "the approximation of the laws, regulations and administrative provisions of the member states concerning the manufacture, presentation and sale of tobacco products", which represents a recent attempt on the part of the EU to unify health warnings on tobacco products in its member states, this article focuses on the translation of the warnings into several national languages published in the Official Journal of the EU. It outlines the development of tobacco health warnings as a specific text type and notes some of the structural possibilities for the linguistic realization of such warnings. By comparing the wording of the mandated tobacco health warnings in several European countries, the article points out the existence of subtle differences between the various language versions. These differences are classified into several types: some motivated by different structural requirements of the respective languages and others by different choices in the process of translation. Most importantly, in several instances the differences result in a reduced degree of equivalence; consequently, consumers in various countries may be warned of the same fact in a significantly different manner.
ER -
CHOVANEC, Jan. The Same Though Different: Tobacco Health Warnings in EU Member States (The Same Though Different: Tobacco Health Warnings in European Community Member States). In KREDENS, K. and GOZDZ-ROSZKOWSKI, S. \textit{Kredens, Krzysztof and Gozdz-Roszkowski, Stanislaw (eds.) Language and the Law: International Outlooks}. 1st ed. Frankfurt am Main: Peter Lang GmbH, 2008, p.~211-224, 15 pp. Lodz Studies in Language, Vol. 16. ISBN~978-3-631-57447-8.
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