ŠKAPA, Radoslav and Ondřej ČÁSTEK. Analýza mobilní komerce v ČR (The analysis of m-commerce in the Czech Republic). In Jedlicka, P. Hradecké ekonomické dny 2006, Podnikání a rozvoj regionu. 1st ed. Hradec Králové: Gaudeamus, Univerzita Hradec Králové, 2006, p. 471-475. ISBN 80-7041-895-8.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Analýza mobilní komerce v ČR
Name in Czech Analýza mobilní komerce v ČR
Name (in English) The analysis of m-commerce in the Czech Republic
Authors ŠKAPA, Radoslav (203 Czech Republic, guarantor, belonging to the institution) and Ondřej ČÁSTEK (203 Czech Republic, belonging to the institution).
Edition 1. vyd. Hradec Králové, Hradecké ekonomické dny 2006, Podnikání a rozvoj regionu, p. 471-475, 5 pp. 2006.
Publisher Gaudeamus, Univerzita Hradec Králové
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 50600 5.6 Political science
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
WWW URL
RIV identification code RIV/00216224:14560/06:00067088
Organization unit Faculty of Economics and Administration
ISBN 80-7041-895-8
UT WoS 000307258600075
Keywords (in Czech) Mobile commerce; analýza spotřebitelského chování; m-marketing
Keywords in English Mobile commerce; consumers' behavior analysis; m-marketingmobile commerce
Tags Mobile commerce, mpbile commerce
Tags Reviewed
Changed by Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 20/3/2013 16:58.
Abstract
Článek se snaží analyzovat stav mobilní komerce v České republice, která, ač pro to nemá nejlepší výchozí podmínky (velikost populace, kupní síla), je v mezinárodním srovnání na špičce v mnohých ukazatelích (počet odeslaných SMS na zákazníka, penetrace mobilních telefonů). To vše v době, kdy se v zemi připravují první dva operátoři na spuštění sítí třetí generace (UMTS).
Abstract (in English)
There has been world wide vast development of mobile telecommunications during the last ten years. However Czech Republic doesn’t have the best conditions for growth of mobile telecommunications, she still outruns many of the foremost countries. Despite of relatively small population and low purchasing power, Czech Republic ranked 4th worldwide in the rate of mobile phones penetration with 95 subscriptions per 100 inhabitants , in 2002 sent Czech mobile users about 5 billions of SMS, which was the highest number per user and Czech mobile carriers were several times awarded for implementing technological innovations. This paper is an attempt to analyze mobile commerce in Czech Republic in time of launching UMTS by two mobile network carriers.
PrintDisplayed: 29/7/2024 09:21