MULLIN, Bernard James, Stephen HARDY and William Anthony SUTTON. Sport marketing. 2nd ed. Champaign: Human Kinetics, 2000, xiv, 441. ISBN 0880118776.
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Basic information
Original name Sport marketing
Authors MULLIN, Bernard James, Stephen HARDY and William Anthony SUTTON.
Edition 2nd ed. Champaign, xiv, 441, 2000.
Publisher Human Kinetics
Other information
ISBN 0880118776
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