PETER, J. Paul and James H. DONNELLY. Marketing management : knowledge and skills : text, analysis, cases, plans. 2. ed. Homewood: Irwin, 1989, 928 s. ISBN 025606668X.
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Basic information
Original name Marketing management : knowledge and skills : text, analysis, cases, plans
Authors PETER, J. Paul and James H. DONNELLY.
Edition 2. ed. Homewood, 928 s. 1989.
Publisher Irwin
Other information
ISBN 025606668X
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