KOTLER, Philip, John T. BOWEN and James C. MAKENS. Marketing for hospitality and tourism. 3rd ed. Upper Saddle River, NJ: Prentice Hall, 2003, xvi, 893. ISBN 0130996114.
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Basic information
Original name Marketing for hospitality and tourism
Authors KOTLER, Philip, John T. BOWEN and James C. MAKENS.
Edition 3rd ed. Upper Saddle River, NJ, xvi, 893, 2003.
Publisher Prentice Hall
Other information
ISBN 0130996114
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