MORGAN, Nigel, Annette PRITCHARD and Roger PRIDE. Destination branding : creating the unique destination proposition. 2nd ed. Oxford: Elsevier, 2004, 313 s. ISBN 0750659696.
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Basic information
Original name Destination branding : creating the unique destination proposition
Authors MORGAN, Nigel, Annette PRITCHARD and Roger PRIDE.
Edition 2nd ed. Oxford, 313 s. 2004.
Publisher Elsevier
Other information
ISBN 0750659696
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