USUNIER, Jean-Claude and Julie Anne LEE. Marketing across cultures. 4th ed. Harlow: Prentice-Hall, 2005, xx, 573. ISBN 0273685295.
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Basic information
Original name Marketing across cultures
Authors USUNIER, Jean-Claude and Julie Anne LEE.
Edition 4th ed. Harlow, xx, 573, 2005.
Publisher Prentice-Hall
Other information
ISBN 0273685295
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