"The Adventure Continues on DVD" - Franchise Movies As Home Video

SKOPAL, Pavel. "The Adventure Continues on DVD" - Franchise Movies As Home Video. Convergence. The Journal of Research into New Media Technology. Special Issue "Consumption and Use of DVDs". 2007, vol. 13, No 2, p. 185-198. ISSN 1354-8565.

Basic information

Original name

"The Adventure Continues on DVD" - Franchise Movies As Home Video

Name in Czech

"The Adventure Continues on DVD" - franchise filmy jako domácí video

Authors

SKOPAL, Pavel (203 Czech Republic, guarantor)

Edition

Convergence. The Journal of Research into New Media Technology. Special Issue "Consumption and Use of DVDs" 2007, 1354-8565

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Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

Literature, mass media, audio-visual activities

Country of publisher

United Kingdom of Great Britain and Northern Ireland

Confidentiality degree

není předmětem státního či obchodního tajemství

RIV identification code

RIV/00216224:14210/07:00031583

Organization unit

Faculty of Arts

Keywords in English

DVD; franchise movies; Hollywood cinema; home video; marketing practices; television industry

Tags

DVD, franchise movies, Hollywood cinema, home video, marketing practices, television industry

Tags

Reviewed

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Abstract

V originále

Research into practices applied by the Hollywood studios on the DVD market requires analysis of the economic logic of the market and the rhetoric of various paratexts accompanying the movies on DVDs, as well as consideration of practices of the television industry. At stake, are not only the principles of economy of scope and the strategy of repurposing content that DVD accomplishes, but also the way the studios use DVD like the TV industry uses the internet for an old media s augmentation, to use John Caldwell s term. Additionally, the extras on DVDs create a frame of reception through their exploitation of institutional practices, which are familiar to the viewer from television and home video. The movies on DVD are marketed by the Hollywood cinema in a double mode: the DVD offers theatrical spectacularity as well as the intimacy and imperfection of television and home video. DVDs with their high-budgeted franchises provide the best opportunity for combining spectacle, narrative openness and complexity with a sense of intimacy and authenticity.

In Czech

Výzkum praktik využívaných hollywoodskými studii na DVD trhu vyžaduje analýzu ekonomické logiky trhu a rétoriky různých paratextů, které doprovázejí filmy na DVD, a také praktik televizního průmyslu. Nejde přitom pouze o principy úspor z rozsahu a o strategii opakovaného využití mediálního obsahu na DVD, ale také o to, jak filmová studia využívají DVD podobným způsobem, jako televizní průmysl internet: tj. pro posílení starých médií, použijeme-li pojem Johna Caldwella. Kromě toho DVD bonusy rámují recepci pomocí institučních praktik známých z televize a domácího videa. Hollywoodské filmy na DVD jsou nabízeny ve dvojím modu: DVD nabízí spektakularitu kina současně s intimitou a nedokonalostí televize a domácího videa. DVD s vysokorozpočtovými franchise filmy nabízí příležitost pro spojení spektáklu, narativní otevřenosti a komplexnosti s pocitem intimity a autenticity.