Standing room only : strategies for marketing the performing
arts

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

1997

Standing room only : strategies for marketing the performing arts

KOTLER, Philip and Joanne SCHEFF

Basic information

Original name

Standing room only : strategies for marketing the performing arts

Authors

KOTLER, Philip and Joanne SCHEFF

Edition

Boston, xii, 560, 1997

Publisher

Harvard Business School Press

Other information

ISBN

0875847374

Změněno: 23/1/2023 04:46, The record has been imported from the library system.

KOTLER, Philip and Joanne SCHEFF. Standing room only : strategies for marketing the performing arts. Boston: Harvard Business School Press, 1997, xii, 560. ISBN 0875847374.

KOTLER, Philip and Joanne SCHEFF. \textit{Standing room only : strategies for marketing the performing arts}. Boston: Harvard Business School Press, 1997, xii, 560. ISBN~0875847374.