KOTLER, Philip and Joanne SCHEFF. Standing room only : strategies for marketing the performing arts. Boston: Harvard Business School Press. xii, 560. ISBN 0875847374. 1997.
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Basic information
Original name Standing room only : strategies for marketing the performing arts
Authors KOTLER, Philip and Joanne SCHEFF.
Edition Boston, xii, 560, 1997.
Publisher Harvard Business School Press
Other information
ISBN 0875847374
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