Mobile commerce: Consumers` behavior

ČÁSTEK, Ondřej and Radoslav ŠKAPA. Mobile commerce: Consumers` behavior. In X. International Conference of Doctoral Students, Brno, September 2006. 1st ed. Brno: Masarykova univerzita, 2006, p. 7-7. ISBN 80-210-4156-0.

Basic information

• Original name: Mobile commerce: Consumers` behavior
• Name in Czech: Mobilní komerce: Chování spotřebitelů
• Authors: ČÁSTEK, Ondřej and Radoslav ŠKAPA.
• Edition: 1. vyd. Brno, X. International Conference of Doctoral Students, Brno, September 2006, p. 7-7, 1 pp. 2006.
• Publisher: Masarykova univerzita

Other information

• Original language: Czech
• Type of outcome: Proceedings paper
• Field of Study: 50200 5.2 Economics and Business
• Country of publisher: Czech Republic
• Confidentiality degree: is not subject to a state or trade secret
• Publication form: printed version "print"
• Organization unit: Faculty of Economics and Administration
• ISBN: 80-210-4156-0
• Keywords in English: M-commers, consumers` behavior,
• Tags: consumers behavior, consumers` behavior, M-commers
• Tags: Reviewed

Abstract

We have proposed a research of consumers` behaviour in the field of mobile commerce last year. We bring the results of the first phase in this article. We would like to answer questions What is mobile commerce, What does mobile commerce depend on and What Czech mobile phone users like, expect and use. We have reviewed methods used to examine consumers` behaviour, explored the m-commerce conditions in Czech Republic, carried out an end-user survey and analysed it with statistic methods. The mobile commerce is here defined with several definitions and with examples of application. Shape of the m-commerce offered in a specific country is viewed as dependent on level of technological advancement, mobile phone penetration and services offered by network carriers in such a country.

Abstract (in English)

We have proposed a research of consumers` behaviour in the field of mobile commerce last year. We bring the results of the first phase in this article. We would like to answer questions What is mobile commerce, What does mobile commerce depend on and What Czech mobile phone users like, expect and use. We have reviewed methods used to examine consumers` behaviour, explored the m-commerce conditions in Czech Republic, carried out an end-user survey and analysed it with statistic methods. The mobile commerce is here defined with several definitions and with examples of application. Shape of the m-commerce offered in a specific country is viewed as dependent on level of technological advancement, mobile phone penetration and services offered by network carriers in such a country.