OKAZAKI, Shintaro, Javier ALONSO, Radoslav ŠKAPA a Ildefonso GRANDE. A cross-cultural comparison of mobile gaming adoption: From the perspectives of consumer behavior. The Telecommunications Advancement Foundation Annual Research Report. Tokyo: Telecommunications Advancement Foundatio, 2006, roč. 21, č. 1, s. 225-235, 10 s. ISSN 0918-7332. |
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@article{708289, author = {Okazaki, Shintaro and Alonso, Javier and Škapa, Radoslav and Grande, Ildefonso}, article_location = {Tokyo}, article_number = {1}, keywords = {mobile commerce; mobile gaming; comparative survey}, language = {jap}, issn = {0918-7332}, journal = {The Telecommunications Advancement Foundation Annual Research Report}, title = {A cross-cultural comparison of mobile gaming adoption: From the perspectives of consumer behavior}, url = {http://www.taf.or.jp/publication/kjosei_21/pdf/p225.pdf}, volume = {21}, year = {2006} }
TY - JOUR ID - 708289 AU - Okazaki, Shintaro - Alonso, Javier - Škapa, Radoslav - Grande, Ildefonso PY - 2006 TI - A cross-cultural comparison of mobile gaming adoption: From the perspectives of consumer behavior JF - The Telecommunications Advancement Foundation Annual Research Report VL - 21 IS - 1 SP - 225-235 EP - 225-235 PB - Telecommunications Advancement Foundatio SN - 09187332 KW - mobile commerce KW - mobile gaming KW - comparative survey UR - http://www.taf.or.jp/publication/kjosei_21/pdf/p225.pdf N2 - The global mobile game industry expects spectacular growth in the coming years. Ubiquitous entertainment has been drawing much attention from the "global youth" segment, which seeks innovative, efficient, and enjoyable pastimes. However, little is known about the adoption behavior of mobile games across cultures. This study aims to fill this gap, by examining the factors influencing mobile game adoption in the U.S.A., Japan, Spain and the Czech Republic. ER -
OKAZAKI, Shintaro, Javier ALONSO, Radoslav ŠKAPA a Ildefonso GRANDE. A cross-cultural comparison of mobile gaming adoption: From the perspectives of consumer behavior. \textit{The Telecommunications Advancement Foundation Annual Research Report}. Tokyo: Telecommunications Advancement Foundatio, 2006, roč.~21, č.~1, s.~225-235, 10 s. ISSN~0918-7332.
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