J 2006

A cross-cultural comparison of mobile gaming adoption: From the perspectives of consumer behavior

OKAZAKI, Shintaro, Javier ALONSO, Radoslav ŠKAPA and Ildefonso GRANDE

Basic information

Original name

A cross-cultural comparison of mobile gaming adoption: From the perspectives of consumer behavior

Name in Czech

Kulturní porovnání využívání mobilních her zpohledu zákazického chování

Name (in English)

A cross-cultural comparison of mobile gaming adoption: From the perspectives of consumer behavior

Authors

OKAZAKI, Shintaro (392 Japan), Javier ALONSO (724 Spain), Radoslav ŠKAPA (203 Czech Republic, guarantor, belonging to the institution) and Ildefonso GRANDE (724 Spain)

Edition

The Telecommunications Advancement Foundation Annual Research Report, Tokyo, Telecommunications Advancement Foundatio, 2006, 0918-7332

Other information

Language

Japanese

Type of outcome

Článek v odborném periodiku

Field of Study

50200 5.2 Economics and Business

Country of publisher

Japan

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

RIV identification code

RIV/00216224:14560/06:00031822

Organization unit

Faculty of Economics and Administration

Keywords in English

mobile commerce; mobile gaming; comparative survey

Tags

Tags

Reviewed
Změněno: 5/5/2011 20:51, doc. Ing. Radoslav Škapa, Ph.D.

Abstract

ORIG CZ EN

V originále

The global mobile game industry expects spectacular growth in the coming years. Ubiquitous entertainment has been drawing much attention from the "global youth" segment, which seeks innovative, efficient, and enjoyable pastimes. However, little is known about the adoption behavior of mobile games across cultures. This study aims to fill this gap, by examining the factors influencing mobile game adoption in the U.S.A., Japan, Spain and the Czech Republic.

In Czech

Článek představuje výsledky srovnávací studie o hraní mobilních her a věnuje se motivům tohto hraní. Zkoumanými vzorky byli mladí lide z USA, Japonska, Španělska a České republiky.